The Be Her Freedom campaign is part pf the A21 movement which comprises of individuals, organizations, government officials, and members of the public who are committed to abolishing injustice in the 21st century. The image replaces the shackled pleading hands of past antislavery campaigns with a clenched fist - a symbol of self-determination and self-liberation.
The image promotes the work of the Bakhita Initiative which is the Roman Catholic Church in England's response to the issue of contemporary human trafficking. The key stakeholders of the Bakhita Foundation are the Catholic Bishops' Conference of England and Wales, Caritas Westminster, and the Metropolitan Police. The image depicts Josephine Margaret Bakhita, F.D.C.C., (ca. 1869- 8 February 1947). Josephine was born in Darfur, Sudan. She was kidnapped into slavery as a girl in c.1877. In 1883, in Khartoum, Bakhita was purchased by the Italian Vice Consul Callisto Legnani. Bakhita eventually left Sudan with the family. She was taken in by the Canossian Sisters in Venice and refused to rejoin the Legnani family. On 29 November 1889 an Italian court ruled that Bakhita had never been legally enslaved because Sudan had outlawed slavery before her birth and because slavery was not recognised under Italian law. She became a Canossian sister and lived and worked in Italy for 45 years. She was eventually made a saint and has been adopted as the only patron saint of Sudan.